Keyword Index

A

  • Advertising influence Designing Metrics for Measurement of Commercial Advertising on Audiences in IRIB [Volume 2, Issue 1, 2010]
  • After sales services quality Recognizing the items of after sales services quality and Exploring the relationships among these items and customer satisfaction in Informatics Services Corporation [Volume 2, Issue 4, 2010]
  • Autonomy Factors Effect Salespeople Performance Based on Multilevel Approach [Volume 2, Issue 2, 2010]

B

  • B2b relationships Commitment in Business-to-Business Relationships Case study: National Iranian Gas Company [Volume 2, Issue 2, 2010]
  • Battery Industry Promotion Mix Modeling by Fuzzy Approach (A Case Study of Automobile Battery Industry) [Volume 2, Issue 2, 2010]
  • Beysian Network Measuring Competitiveness of Methanol through ‌Fuzzy System [Volume 2, Issue 1, 2010]
  • Brand A Survey on the Brand Personality of TOSHIBA in Comparison with four other Relevant Global Brands in Iran [Volume 2, Issue 1, 2010]
  • Brand Personality A Survey on the Brand Personality of TOSHIBA in Comparison with four other Relevant Global Brands in Iran [Volume 2, Issue 1, 2010]
  • BSC A Survey of the relationship between strategic orientations of enterprise with organizational performance by using balanced scorecard framework [Volume 2, Issue 4, 2010]
  • Bundling Analyzing Pricing Strategies of MTN-Irancell [Volume 2, Issue 4, 2010]
  • Business strategy A Survey of the relationship between strategic orientations of enterprise with organizational performance by using balanced scorecard framework [Volume 2, Issue 4, 2010]

C

  • Client Satisfaction A Survey of the Quality of Services Provided by Kerman Telecommunication Company from Different Perspective in order to Keep and Attract Clients [Volume 2, Issue 1, 2010]
  • Collective sales efficacy Factors Effect Salespeople Performance Based on Multilevel Approach [Volume 2, Issue 2, 2010]
  • Commitment A Survey on Factors to Create and Maintain Relationship between Industrial Suppliers and Buyers in Iran (A case on Crane Machinery and Industrial Equipment) [Volume 2, Issue 1, 2010]
  • Commitment Commitment in Business-to-Business Relationships Case study: National Iranian Gas Company [Volume 2, Issue 2, 2010]
  • Competency Factors Effect Salespeople Performance Based on Multilevel Approach [Volume 2, Issue 2, 2010]
  • Competitive assessment indexes Analysis of Competitive Assessment Indexes in Electricity Market of Iran [Volume 2, Issue 2, 2010]
  • Competitive Climate Factors Effect Salespeople Performance Based on Multilevel Approach [Volume 2, Issue 2, 2010]
  • Competitiveness Measuring Competitiveness of Methanol through ‌Fuzzy System [Volume 2, Issue 1, 2010]
  • Composing Factors of Enterprise's Marketing Marketing Factors of an Enterprise in Iran Business Environment: Composing Factors [Volume 2, Issue 1, 2010]
  • Consumer Impact of Green Marketing Mix on Consumer Decision Making Process [Volume 2, Issue 2, 2010]
  • Consumer's Behavior A Survey on Applying the Golden ratio in Product Packaging and its Effect on Consumers’ buying behavior [Volume 2, Issue 4, 2010]
  • Customer Satisfaction Recognizing the items of after sales services quality and Exploring the relationships among these items and customer satisfaction in Informatics Services Corporation [Volume 2, Issue 4, 2010]

D

  • Designing Metric Designing Metrics for Measurement of Commercial Advertising on Audiences in IRIB [Volume 2, Issue 1, 2010]

E

  • Evaluating International Market Providing a Model to Analyzing and Choosing Foreign Markets in Car Industry [Volume 2, Issue 1, 2010]
  • Explotary Factor Analysis Measuring Competitiveness of Methanol through ‌Fuzzy System [Volume 2, Issue 1, 2010]
  • Export decision making Surveying for Access of Foodstuffs Exporting Companies to Export Market Information & its Effect on Export Decision Making Process [Volume 2, Issue 1, 2010]
  • Export knowledge Surveying for Access of Foodstuffs Exporting Companies to Export Market Information & its Effect on Export Decision Making Process [Volume 2, Issue 1, 2010]
  • Export Market Foreign Market Oriented Commerce, International Commerce Liaisons, and Export Performance (Case Study: Mashhad exported firms or companies) [Volume 2, Issue 4, 2010]
  • Export market information Surveying for Access of Foodstuffs Exporting Companies to Export Market Information & its Effect on Export Decision Making Process [Volume 2, Issue 1, 2010]

F

  • Foreign Market Selection Model Providing a Model to Analyzing and Choosing Foreign Markets in Car Industry [Volume 2, Issue 1, 2010]
  • Fuzzy System Measuring Competitiveness of Methanol through ‌Fuzzy System [Volume 2, Issue 1, 2010]

G

  • Global communication Impacts of Export Promotion Programs on Firm’s Export Performance: The case of Iranian electric industry [Volume 2, Issue 2, 2010]
  • Global competence Impacts of Export Promotion Programs on Firm’s Export Performance: The case of Iranian electric industry [Volume 2, Issue 2, 2010]
  • Global Governance Impacts of Export Promotion Programs on Firm’s Export Performance: The case of Iranian electric industry [Volume 2, Issue 2, 2010]
  • Golden ratio A Survey on Applying the Golden ratio in Product Packaging and its Effect on Consumers’ buying behavior [Volume 2, Issue 4, 2010]
  • Green marketing Impact of Green Marketing Mix on Consumer Decision Making Process [Volume 2, Issue 2, 2010]
  • Grounded theory Requirements, necessities and mechanisms of knowledge commercializing in Management Schools / Faculties [Volume 2, Issue 4, 2010]

H

  • HHI Analysis of Competitive Assessment Indexes in Electricity Market of Iran [Volume 2, Issue 2, 2010]
  • Hierarchical cluster analysis A Cluster Analysis of Marketing Strategies Implementation Barriers in the Car Manufacturing Industry (Case study: Iran Khodro Company) [Volume 2, Issue 4, 2010]

I

  • Individualized consideration behavior The relation of salesperson interaction with customer and salesperson performance (Case Study: Vowel and pictorial products) [Volume 2, Issue 4, 2010]
  • Industrial Marketing Industrial Marketing Audit In Automobile Part Manufactures Companies of BAHMAN Group [Volume 2, Issue 1, 2010]
  • Industrial Relationship A Survey on Factors to Create and Maintain Relationship between Industrial Suppliers and Buyers in Iran (A case on Crane Machinery and Industrial Equipment) [Volume 2, Issue 1, 2010]
  • Informatics services corporation Recognizing the items of after sales services quality and Exploring the relationships among these items and customer satisfaction in Informatics Services Corporation [Volume 2, Issue 4, 2010]
  • Inspirational motivation behavior The relation of salesperson interaction with customer and salesperson performance (Case Study: Vowel and pictorial products) [Volume 2, Issue 4, 2010]
  • Instrumental/conceptual use of information Surveying for Access of Foodstuffs Exporting Companies to Export Market Information & its Effect on Export Decision Making Process [Volume 2, Issue 1, 2010]
  • Intellectual stimulation behavior The relation of salesperson interaction with customer and salesperson performance (Case Study: Vowel and pictorial products) [Volume 2, Issue 4, 2010]
  • Interaction satisfaction. Commitment in Business-to-Business Relationships Case study: National Iranian Gas Company [Volume 2, Issue 2, 2010]
  • International Commerce Liaison. Foreign Market Oriented Commerce, International Commerce Liaisons, and Export Performance (Case Study: Mashhad exported firms or companies) [Volume 2, Issue 4, 2010]
  • International Marketing Providing a Model to Analyzing and Choosing Foreign Markets in Car Industry [Volume 2, Issue 1, 2010]
  • Irankhodro & Saipa Groups Segmentation and Identifying the Characteristics of Customers of Irankhodro & Saipa Groups in Kerman city [Volume 2, Issue 4, 2010]
  • IRIB Designing Metrics for Measurement of Commercial Advertising on Audiences in IRIB [Volume 2, Issue 1, 2010]

K

  • Kerman Province Telecommunication A Survey of the Quality of Services Provided by Kerman Telecommunication Company from Different Perspective in order to Keep and Attract Clients [Volume 2, Issue 1, 2010]
  • Key words Design and Explanation a World-Class Marketing Pattern in Iran [Volume 2, Issue 2, 2010, Pages 1-139]

L

  • Lizrel Survey Relationship Marketing Tactics on Buying Behaviour on Chain Store [Volume 2, Issue 1, 2010]
  • Location. Analysis of Competitive Assessment Indexes in Electricity Market of Iran [Volume 2, Issue 2, 2010]
  • Loyalty A Survey on Factors to Create and Maintain Relationship between Industrial Suppliers and Buyers in Iran (A case on Crane Machinery and Industrial Equipment) [Volume 2, Issue 1, 2010]
  • Loyalty Analysing the Influence of service Quality on Customer Loyalty (A Case Study in Four and Five-Star Hotels) [Volume 2, Issue 2, 2010, Pages 1-139]

M

  • Marketing Marketing Factors of an Enterprise in Iran Business Environment: Composing Factors [Volume 2, Issue 1, 2010]
  • Marketing Audit Industrial Marketing Audit In Automobile Part Manufactures Companies of BAHMAN Group [Volume 2, Issue 1, 2010]
  • Marketing Environment Industrial Marketing Audit In Automobile Part Manufactures Companies of BAHMAN Group [Volume 2, Issue 1, 2010]
  • Marketing Mix Industrial Marketing Audit In Automobile Part Manufactures Companies of BAHMAN Group [Volume 2, Issue 1, 2010]
  • Marketing strategies A Cluster Analysis of Marketing Strategies Implementation Barriers in the Car Manufacturing Industry (Case study: Iran Khodro Company) [Volume 2, Issue 4, 2010]
  • Marketing System Marketing Factors of an Enterprise in Iran Business Environment: Composing Factors [Volume 2, Issue 1, 2010]
  • Market segmentation Market Segmentation using Neural Networks (Case Study: Pharmaceutical Market in Iran) [Volume 2, Issue 4, 2010]
  • Media Advertising Designing Metrics for Measurement of Commercial Advertising on Audiences in IRIB [Volume 2, Issue 1, 2010]
  • Mix coherency Promotion Mix Modeling by Fuzzy Approach (A Case Study of Automobile Battery Industry) [Volume 2, Issue 2, 2010]
  • Mix dynamics Promotion Mix Modeling by Fuzzy Approach (A Case Study of Automobile Battery Industry) [Volume 2, Issue 2, 2010]
  • Multi-level theory Factors Effect Salespeople Performance Based on Multilevel Approach [Volume 2, Issue 2, 2010]

O

  • Outcome satisfaction Commitment in Business-to-Business Relationships Case study: National Iranian Gas Company [Volume 2, Issue 2, 2010]

P

  • Perceived value Segmentation and Identifying the Characteristics of Customers of Irankhodro & Saipa Groups in Kerman city [Volume 2, Issue 4, 2010]
  • Personality A Survey on the Brand Personality of TOSHIBA in Comparison with four other Relevant Global Brands in Iran [Volume 2, Issue 1, 2010]
  • Personalization Survey Relationship Marketing Tactics on Buying Behaviour on Chain Store [Volume 2, Issue 1, 2010]
  • Policymakers' behavior. Impacts of Export Promotion Programs on Firm’s Export Performance: The case of Iranian electric industry [Volume 2, Issue 2, 2010]
  • Power market Analysis of Competitive Assessment Indexes in Electricity Market of Iran [Volume 2, Issue 2, 2010]
  • Price discrimination Analyzing Pricing Strategies of MTN-Irancell [Volume 2, Issue 4, 2010]
  • Project management Studying the Position of Project management in strategic Planning of General Contractors' Co's (The case of International Co. of Pars Development and engineering) [Volume 2, Issue 2, 2010]
  • Promotion mix Promotion Mix Modeling by Fuzzy Approach (A Case Study of Automobile Battery Industry) [Volume 2, Issue 2, 2010]
  • Purchase decision making process Impact of Green Marketing Mix on Consumer Decision Making Process [Volume 2, Issue 2, 2010]

R

  • Relationship marketing Survey Relationship Marketing Tactics on Buying Behaviour on Chain Store [Volume 2, Issue 1, 2010]
  • Relationship Satisfaction A Survey on Factors to Create and Maintain Relationship between Industrial Suppliers and Buyers in Iran (A case on Crane Machinery and Industrial Equipment) [Volume 2, Issue 1, 2010]
  • Relationship Satisfaction Survey Relationship Marketing Tactics on Buying Behaviour on Chain Store [Volume 2, Issue 1, 2010]
  • Restructure of electricity market Analysis of Competitive Assessment Indexes in Electricity Market of Iran [Volume 2, Issue 2, 2010]
  • RSI Analysis of Competitive Assessment Indexes in Electricity Market of Iran [Volume 2, Issue 2, 2010]

S

  • Salesperson behavior The relation of salesperson interaction with customer and salesperson performance (Case Study: Vowel and pictorial products) [Volume 2, Issue 4, 2010]
  • Salesperson performance The relation of salesperson interaction with customer and salesperson performance (Case Study: Vowel and pictorial products) [Volume 2, Issue 4, 2010]
  • Satisfaction Analysing the Influence of service Quality on Customer Loyalty (A Case Study in Four and Five-Star Hotels) [Volume 2, Issue 2, 2010, Pages 1-139]
  • Segmentation Strategy Segmentation and Identifying the Characteristics of Customers of Irankhodro & Saipa Groups in Kerman city [Volume 2, Issue 4, 2010]
  • Self Organizing Maps Market Segmentation using Neural Networks (Case Study: Pharmaceutical Market in Iran) [Volume 2, Issue 4, 2010]
  • Service quality Analysing the Influence of service Quality on Customer Loyalty (A Case Study in Four and Five-Star Hotels) [Volume 2, Issue 2, 2010, Pages 1-139]
  • Servqual Conceptual Model A Survey of the Quality of Services Provided by Kerman Telecommunication Company from Different Perspective in order to Keep and Attract Clients [Volume 2, Issue 1, 2010]
  • Smart selling behavior. The relation of salesperson interaction with customer and salesperson performance (Case Study: Vowel and pictorial products) [Volume 2, Issue 4, 2010]
  • Spin-off Requirements, necessities and mechanisms of knowledge commercializing in Management Schools / Faculties [Volume 2, Issue 4, 2010]
  • Structural Equations Modeling Providing a Model to Analyzing and Choosing Foreign Markets in Car Industry [Volume 2, Issue 1, 2010]

T

  • Trade policymaking Impacts of Export Promotion Programs on Firm’s Export Performance: The case of Iranian electric industry [Volume 2, Issue 2, 2010]

V

W

  • World-class marketing. Design and Explanation a World-Class Marketing Pattern in Iran [Volume 2, Issue 2, 2010, Pages 1-139]
  • World-class organization Design and Explanation a World-Class Marketing Pattern in Iran [Volume 2, Issue 2, 2010, Pages 1-139]